Marketing Strategist
We are seeking a Marketing Strategist to lead and execute effective marketing strategies for Andaman Surprise. This role focuses on developing brand strategies, creating compelling key messages, and enhancing customer engagement through online and offline marketing channels. The ideal candidate is passionate about branding, storytelling, and digital media, with a keen understanding of premium tourism experiences.
Key Responsibilities:
1. Marketing Strategy Development:
- Develop and implement brand positioning and strategies aligned with Andaman Surprise’s goals.
- Craft key messages that highlight exclusivity, premium experiences, and meaningful journeys.
- Plan seasonal campaigns tailored to different target audiences.
2. Campaign Management and Performance Tracking:
- Design and manage online and offline campaigns (e.g., Facebook, Instagram, TikTok).
- Utilize tools like Google Ads and Meta Ads to optimize marketing efforts.
- Analyze campaign KPIs, including engagement and conversion rates.
3. Market and Customer Insights:
- Analyze customer behavior, feedback, and preferences to inform marketing strategies.
- Leverage data from surveys and feedback to improve customer experiences.
4.Content Strategy and Supervision:
- Create content plans and oversee brand storytelling across social media, blogs, and websites.
- Maintain consistent tone of voice and messaging aligned with brand values.
- Collaborate with design teams to produce high-quality visuals and promotions.
5. Coordination and Support:
- Work closely with design, operations, and brand consultancy teams to align marketing initiatives.
- Ensure consistency in brand representation across all customer touchpoints.
6. Long-term Strategic Planning:
- Develop strategies to expand customer bases, build partnerships, and support business growth.
- Create plans for international market penetration and long-term branding.
Required Qualifications:
1. Proven experience in online and offline marketing.
2. Strong understanding of premium tourism or luxury brand marketing.
3. Analytical skills with a focus on customer behavior and campaign data.
4. Familiarity with social media management and performance tracking tools.
Preferred Qualifications:
1. Experience in content creation and storytelling for premium brands.
2. Knowledge of digital advertising platforms (Google Ads, Meta Ads).
3. Background in tourism or hospitality marketing.
What We Offer:
Enjoy a competitive salary package based on experience, tailored to reflect your expertise and contribution.
Be part of a growing company with abundant opportunities for career advancement and personal development.
Work in a supportive, collaborative environment that values innovation and teamwork.
Access familiarization trips, exclusive team-building activities, and opportunities to enhance your industry knowledge.
Flexible work arrangements to support your lifestyle, ensuring a harmonious balance between work and personal life.
